"You are delivered to the advertiser." "He consumes you." "You are the product of television." This short film of scrolling text and elevator music was about how advertisers purchase you, you don't purchase products. I think this was done to emphasize societies attachment to multimedia and the effects advertising and technology have. Since so many people tune into tv daily - the tv can consume all of them in one shot. The way the video was made kind of makes you zone out and get sucked into the scrolling text that seems never ending. Since there are no images you're forced to read the text. The text consumes you as does television, as well as advertising. The elevator music is supposed to be soothing and causes you to relax. This music makes me think of being on hold and how badly I want it to be over. This video had the same effect because the music brings me to an impatient state of mind. This video was created by Richard Serra in 1973.
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